14 January 2017


Cake Monkey, bakery, Los Angeles, 12-31-16
To pick up some mini-cakes for a New Year's Eve celebration, I stopped into Cake Monkey. The bakery is as full of menus--above the counter, on the counter--as it is the sweets they advertise.

As a merchandising effort, this one impressed me the most. The full mini-cake lineup had a heart-warming esprit de corps. Even more savvy was the partnership forged between the cross-sectioned cakes and their corresponding labels.

They are ideal complementaries. Look, for example, at the Black and White Cakewich. The verbal description informs you that "Chocolate Crunchy Pearls" are included. I never would have guessed from a view of the sliced cake itself. Meanwhile, there is nothing in the label that conveyed the cake's moist texture and deep color or the mid-line position and satisfying thickness of that buttercream slab.

Bravi, and Happy New Year, Cake Monkey design team!


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