07 January 2017
INTRODUCING "THIS WEEK'S MENU"
All menus are presentations designed to entice--like this palmed offer from a dessert cart at the now (sadly) closed Rivera restaurant in downtown Los Angeles, like the cart it came from, and like the restaurant housing the cart.
With this post, I present something hopefully appealing to you. It's the start of a new blog series for The Eye in Dining. Under the title This Week's Menu, I'll bring you brief annotations on noteworthy features of restaurant menus I've encountered. I hope it gives you a sense of menus' rhetorical wiles.
Like restaurants themselves, some succeed; others fail. But how they do either is not always "by the book." (There are countless books on restaurant menu design.) As people say, it's complicated.